If you’re familiar with the LuckyVitamin.com website, then you’re fully aware of the vast array of products provided by the brand Country Life and their family companies Biochem, Desert Essences, Long Life Teas and Iron-Tek Nutrition. Nutrition has been their forte, but now they’re extending even further into the world of healthy living. Country Life is going green. The green theme starts with green energy. For the year 2007, Country Life is pledging to purchase renewable energy credits (RECs) to offset 100% of their electricity usage in their US facilities.
Many of us have heard about these credits that are found under various names such as green tags, green energy certificates, tradable renewable certificates or renewable energy credits. Though the names vary, the general principle stays the same. Country Life purchases these renewable energy credits to offset their own carbon and greenhous gas emissions. Even though there may not be wind farms and other forms of green energy in their vicinity, the purchase of these credits insures that green energy will be delivered to a local electric grid, offsetting the amounts of carbon releasing forms of nonrenewable energy that their factories use. So even though green energy may not be the energy being used to fuel a particular building, they are balancing out the amount of carbon they produce by insuring that green energy is being run through the local electric grid, or in fact the electric grid of their choice if they prefer one form of green energy over another.
I vaguely recall something titled the Kyoto Protocol. The United States government opted out of joining over 160 other nations, in favor of following their own path to rectifying the global warming situation. Under the Kyoto Protocol to the United Nations Framework Convention on Climate Change, an agreement was established that demands a commitment to reducing carbon dioxide and other greenhouse gas emissions. Under this same agreement, there are certain credits called Certified Emission Reductions (CER) that can be bought or sold by participating countries to even out the levels of emissions. This allows for emission goals to be met while also providing certain allowances for countries that do not hit their mark. It works as a punishment/reward system, while working toward a goal of reducing greenhouse gas emissions back to the levels below those of 1990. Hmmm…interesting idea isn’t it? Even if government officials don’t believe so, apparently a lot of American businesses do. Energy credits may not be the huge leap toward saving the environment that many of us would hope for, but it is at least clearing a path in the right direction. The red, white and blue is going green, and Uncle Sam should start taking some lessons from the locals.
Want to learn more about Country Life and their green initiative? Check out the following:
Renewable Energy (PDF)
Renewable Energy Trifold (PDF)