Many athletes – from beginner to professional – are looking to diet as a way to improve performance. But with so many opinions on what a healthy diet for athletes actually looks like, it’s hard to know where to begin. That’s where Brendan Brazier steps in.

Brendan Brazier is a former professional Ironman triathlete and two-time Canadian 50km Ultra Marathon Champion. Recognized as one of the world’s foremost authorities on plant-based nutrition, Brendan is now a successful performance nutrition consultant. His latest endeavor? Thrive Forward.

Thrive Forward is a free online nutrition program that can provide the information you need to help transform your health and sport performance through plant-based nutrition. You’ll learn how to harness the power of whole food in a holistic, big picture approach to health and nutrition. Once you sign up, you’ll have access to personalized video lessons, based on specific subjects that interest you. Whether its energy, stress, sleep, body composition, endurance training or eating sustainably, each lesson is enhanced with supplemental materials and action items to help reinforce what you’ve learned. Not only that, but you’ll also be joined by an online community of fellow classmates on the program with you. Every so often, there’s contests to enter too.

Thrive Forward is powered by Vega. Vega’s vision is to deliver premium, innovative and authentic wellness solutions for their valued customers. It was founded by Brendan Brazier on the belief that athletes can be powerfully fueled by a raw, whole food, alkaline and plant-based diet.

Learn more about Thrive Forward and Vega today. For a limited time, all Vega orders will receive 3x LuckyRewards points!

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	Vega – Whole Food Energy Bar Berry – 2.2 oz.
	Vega – All-in-One Nutritional Shake Chocolate – 30.9 oz.
	Vega – Chlorella 500 mg. – 300 Tablets

Lucky Vitamin is happy to introduce a sport nutrition brand that is redefining the standard of excellence: Muscle Warfare.

Muscle Warfare is a cutting edge sports nutrition manufacturer that is passionately driven to create and distribute the absolute highest quality products in the marketplace. Every product is developed with great experience and focus on maximizing product efficacy for real world results. Furthermore, Muscle Warfare products are rigorously tested by top testing labs to help insure them free of banned substances, and GMP, Good Manufacturing Practice, approved.

The company is truly committed to helping all athletes achieve and surpass their highest goals and potential. Muscle Warfare was the first supplement company to ever offer scientifically developed, creatine-free, NMDA enhanced, muscle specific munitions to help turn you into a muscular bodybuilding warrior. The new Precision Series is a masterly formulated line utilizing the finest selection of raw materials. Through advanced quality control procedures, Muscle Warfare insures the absolute highest level of finished products ever available. The level of performance from this elite brand is guaranteed to provide incomparable benefit for all professional and Olympic athletes, bodybuilders and every day athletes everywhere.

All products are designed with one purpose: to provide plateau destroying, competition dominating results. No matter which category of product you choose, or even when combining them all, you will unquestionably discover how Muscle Warfare has redefined the standard of excellence.

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Amino acids supplements are one of the most popular products among bodybuilders, workout enthusiasts, and strength/endurance athletes. All types of physiological processes relating to sports such as energy, recovery, muscle and strength gains, and fat loss are linked to amino acids.

People looking to increase their intake of amino acids generally use supplementation for the eight essential amino acids.  Called the building blocks of proteins and muscle tissue, a total of twenty amino acids are needed by the human body to function properly. Twelve amino acids are produced by the body and the other eight must come from our diets or supplements. You must consume protein to obtain the eight essential amino acids your body doesn’t make on its own, and best sources are meat, poultry, fish, milk, and eggs.

However, supplementation seems to be a great way to obtain essential amino acids. The majority of people may prefer supplements in tablet form but liquid amino acids can be an excellent alternative. Liquid amino can give you an edge over regular tablets due to its fast acting and easily digested properties. Liquid amino is basically protein in its most easily digested, absorbable and utilizable form, and it can improve output by increasing nitrogen retention and optimizing protein synthesis, consequently resulting in accelerating muscle growth, promoting muscle recovery and proper muscle development.

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	Twinlab – Amino Fuel Liquid Cherry Bomb – 32 oz.
	Pro Supps – PSXXIII Liquid Amino Berry – 32 oz.
	Good ‘N Natural – Liquid Aminos Wild Cherry Flavor – 16 oz.
	MET-Rx – Hi-Test Amino 2400 Liquid – 16 oz.

Arginine supplements have been one of the best-selling sport nutrition products for quite some time. Arginine, or L-arginine, is a conditionally nonessential amino acid, in other words, it can be produced by the human body, and does not need to be obtained directly through the diet. Arginine plays an important role in cell division, the healing of wounds, removing ammonia from the body, immune function, and the release of hormones. Individuals who have poor nutrition or certain physical conditions may be advised to increase their intake of foods containing arginine. The precursor for the synthesis of nitric oxide (NO), arginine helps reduces healing time of injuries, particularly bones, and it can speed up repair time of damaged tissue.

The majority of users take arginine supplements to improve workout performance and hormone growth but this powerful amino acid seems to help with several other conditions. Arginine relaxes blood vessels and therefore might have cardiovascular benefits. Studies have shown that arginine might assist kidney function, improve blood pressure, reduce migraines, help with erectile dysfunction, speed up wound healing ,and promote an immune-boosting effect. There is no standard dose of arginine but 2 to 3 grams three times a day may be considered a common dosage.

Many foods are natural sources of arginine including sesame and sunflower seeds, dairy products, oats, nuts, corn, buckwheat, seafood, and poultry. If you have any medical conditions, talk to your doctor first before taking arginine supplements.

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	Natrol – L-Arginine 1000 mg. – 50 Tablets
	Doctor’s Best – L-Arginine Sustained plus Immediate Release 500 mg. – 120 Tablets
	Source Naturals – L-Arginine L-Citrulline Complex Supports Peak Performance 1000 mg. – 120 Tablets
	Solgar – L-Arginine Free Form 1000 mg. – 90 Tablets

High Intensity Training. If this is something you’re into, you’re in luck. LuckyVitamin.com is proud to add another premium brand to their ever growing Sports Nutrition department, HIT Supplements.

HIT Supplements are designed to provide superior sports nutrition for home gym goers looking to push a little harder, or professional athletes looking to take their performance to the next level. HIT strives to create the finest, top-shelf products to help you gain and sustain lean muscle, weight loss, endurance and energy. They firmly believe that each athlete’s end goal can be achieved more quickly by incorporating superior supplements into their training and nutrition regimen. Your end goal is always their primary focus!

Uniquely formulated for men and women, HIT’s research and development team works hard to create quality supplements built for effective, cutting-edge training results. Their desire is to ignite and fuel your workouts so you can achieve the best performance and greatest body change at the fastest rate possible.

HIT is manufactured in the USA in a facility that maintains all FDA standards and GMP certification. If HIT sounds like a good fit for you, give them a try today! For a limited time, LuckyVitamin.com is offering 10% off all HIT Supplements. Enter promo code HIT10OFF at checkout. But hurry! This sale expires 4/17/2013. For additional savings and giveaways, ‘LIKE’ LuckyVitamin.com on Facebook today.

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	HIT Supplements – Core Evolution Whey Protein Isolate Milk Chocolate 30 Servings – 904.29 Grams
	HIT Supplements – Igniter Extreme Pre Workout Powder Raspberry Lemonade 25 Servings – 369.25 Grams
	HIT Supplements – Igniter Extreme Pre Workout Powder for Women Only Tropical Punch 25 Servings – 257.41 Grams

Lucky Vitamin is proud to introduce a leading brand of premium sport nutrition products to our customers: EPIQ.

EPIQ offers an exclusive line of guaranteed clean, powerful, and effective supplements formulated for elite athletes who demand the highest quality for top performance. All EPIQ supplements are developed with scientifically researched key ingredients and are free of banned substances (WADA), artificial colors or dyes, harmful impurities, and undeclared ingredients. As required for all dietary supplements, EPIQ manufactures all supplements according to current Good Manufacturing Practices (cGMP) standards.

EPIQ Ripped is one of brand’s hot-selling products. This exclusive ultra-intense stimulant formula provides hard-hitting weight loss, intensity and energy, and increases thermogenesis. This powerful product contains a scientifically studied dose of green coffee extract named C. canephora robusta. Subjects taking C. canephora robusta lost 10.95 lbs. in 60 days with a calorie-reduced diet. In another 8-week study, subjects lost 3.7 lbs. with a calorie reduced diet and moderate exercise. This thermogenic contains caffeine anhydrous and is for athletes looking to boost training intensity and energy.

Power Pre-Training Amplifier is another top selling product from EPIQ. This powerful pump complex provides ultimate intensity, focus and energy, with rapid gains in muscle, strength and endurance. It features a performance matrix with ultra-clean Creatine HCl and CarnoSyn Beta-alanine for rapid, visible gains in muscular size, strength. Formulated for the most hardcore athletes, this great-tasting, easy to mix drink delivers potent pump and performance ingredients that electrifies your mind and body pushing you past your limits.

EPIQ supplements are available exclusively at Lucky Vitamin.com.

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	EPIQ – Isolate Rapid & Sustained-Released Protein Isolate Chocolate – 3 lbs.
	EPIQ – Power Pre-Training Amplifier Watermelon 40 Servings – 280 Grams
	EPIQ – Hardening Lean Muscle Formula – 30 Caplets
	EPIQ – Shred Non-Stimulant Weight Loss – 60 Capsules

In a recent interview between the Nutrition Business Journal (NBJ) and David Janow, founder of Axiom Foods, the growing market of brown rice protein is explored. Axiom Foods is a brown rice ingredient supplier working to compete with the whey protein market. Recent studies by the University of Tampa confirmed that the Axiom’s rice protein isolate Oryzatein, offers identical muscle-building mechanics to whey – alongside other benefits.

Over the past several years, Janow has been investing time and energy into building a rice protein empire. Once the independent scientific consultancy Increnovo confirmed his original studies – that Axiom Foods’ rice protein isolate offered the same muscle-building properties as whey protein – his investment began to take off. Their brown rice protein Oryzatein can now be found in top brands such as Garden of Life, Jarrow and NOW Foods.

So what’s the benefit of brown rice protein to whey? For one, it’s cheaper. “A comparable bottle of whey protein on the store shelf costs 1.5x to 2x more than my rice protein. And if the rice is good quality and I can show that it’s proven to increase muscle mass, I think that’s huge,” says Janow. Brown rice protein is also gluten- and lactose-free, vegan, hypoallergenic, and doesn’t give you gas as whey does.

While the majority of the sport nutrition products Janow focuses on are conventional, one of his companies, Growing Naturals, features a line of organic rice protein. The market is aimed toward people like himself – middle-aged men or women looking to get in shape after years of taking off. As Janow states, “My fiancé and I are doing the Tough Mudder run in June, so we’re trying to get a team together—but this is stuff I never would have done 10 years ago. I think that’s the person we’re trying to attract.”

And the taste? “Neutral. Even easier to work with on taste than whey,” says Janow. So if you’d like to try brown rice protein from Growing Naturals, give it a shot today!

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	Jarrow Formulas – Brown Rice Protein Powder Mixed Berry – 1.1 lb.
	Garden of Life – RAW Protein Beyond Organic Protein Formula Chocolate Cacao – 23 oz.
	Garden of Life – RAW Protein Beyond Organic Protein Formula Vanilla – 22 oz.
	Jarrow Formulas – Brown Rice Protein Powder Vanilla – 1.1 lbs.

If you are searching for a new way to increase your metabolism and get a boost out of your cardio sessions, you may want to consider taking pyruvate supplements.

Pyruvic acid, known as pyruvate, is an organic acid created in the body during the metabolism of carbohydrates and protein. Pyruvate is the final form of all carbohydrates and is a key intersection in several metabolic pathways. When glucose from your blood is pulled into your cells to be converted into energy, it is converted into pyruvate. Pyruvate can be considered “cell sugar” the same way glucose is considered “blood sugar”. Pyruvate supplies energy to living cells through the citric acid cycle, also known as the Krebs cycle, when oxygen is present and alternatively ferments to producelactic acid when oxygen is lacking.

Pyruvate supplements have been used for years to support weight loss, fitness and longevity goals. People believe pyruvate provides a boost in stamina, an amazing burn sensation, which may result in accelerated weight loss and profuse sweating. Studies have shown that pyruvate supplements can support not only athletes and people who exercise on a regular basis but untrained people as well. Three controlled studies of people using a combination of pyruvate and an exercise program reported positive effects on weight loss and body fat.

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	Nutricology – Calcium Pyruvate – 90 Vegetarian Capsules
	NOW Foods – Pyruvate 1000 mg. – 90 Tablets
	Solaray – Calcium Pyruvate 600 mg. – 100 Capsules

A recent study shows that HMB (Hydroxy beta-Methylbutyrate Monohydrate) supplements can help diminish muscle damage and prevent declines in readiness to train in athletes. The new HMB study was released in the British Journal of Nutrition. The purpose of the this particularly study was to determine the effects of short-term supplementation with the free acid form of b-hydroxyb-methylbutyrate (HMB-FA) on indices of muscle damage, protein breakdown, recovery and hormone status following a high-volume resistance training session in trained athletes.

A total of twenty resistance-trained males were recruited to participate in a high-volume resistance training session centered on full squats, bench presses and dead lifts. Subjects were randomly assigned to receive either a HMB supplement or a placebo. Immediately before the exercise session and 48h post-exercise, serum creatine kinase (CK), urinary 3-methylhistadine (3-MH), testosterone, cortisol and perceived recovery status (PRS) scale measurements were taken.

In conclusion, these results suggest that an HMB-FA supplement given to trained athletes before exercise can blunt increases in muscle damage and prevent declines in perceived readiness to train following a high-volume, muscle-damaging resistance-training session. These findings suggest that athletes seeking to speed recovery from high-volume, high-intensity training can do so by consumption of HMB-FA 30 min before exercise.

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	MET-Rx – HMB 1000 mg. – 90 Capsules
	Optimum Nutrition – HMB 1000 Caps 1000 mg. – 90 Capsules

Onnit offers a one of kind line of natural supplements combined in exclusive formulas to provide you with unparalleled simplicity and efficacy in improving your state of being. The company’s flagship supplement, Alpha Brain for Mental Dominance, is designed to be a one-stop powerhouse for helping the body boost neurotransmitter levels and bring your mind to the top of its game.

Additionally, Onnit has created powerful formulas for mood, stamina, immune health, and bone and joint health. Having achieved incredible results for thousands of thrilled customers and professionals, Onnit has realized that the best way to serve wellness for consumers is by offering select best-in-class products in all wellness segments. As a result, the company has incorporated a new line of fitness products including kettle bells, battle ropes, jump and functional foods, like Hemp Force.

Onnit pledges to never sell you gimmicks or the latest buzz words, and only bring you products of the utmost quality. You can consider Onnit your health and fitness ally, and the company can answer any questions you may have about improving your quality of life and achieving your highest goals.

You can earn five times LuckyRewards points on all Onnit items on Lucky Vitamin. The five times (5x) points are based on normal point ratio of ’1 point earned per $1 spent’. Actual points offered displayed on item detail page for each item. Click here for more information on LuckyRewards program.

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	Onnit – Shroom Tech Sport – 30 Vegetarian Capsules
	Onnit – New Mood with 5-HTP – 30 Vegetarian Capsules
	Onnit – Stron Bone and Joint – 90 Tablets

If you are looking for a fat burner, pre workout supplement, muscle builder or performance enhancing formula, Lucky Vitamin has good news for you. We are happy to present another premium brand of sports supplements: BPI Sports.

BPI Sports offers better sport nutrition products for better performance. Founded in 2009, BPI Sports has become the fastest growing and hottest sports nutrition company in the entire country. In less than two years, the company has established popular unique formulations which can give you the results you’ve been looking for. BPI Sports has separated itself from any and every other nutritional sports line. The company has developed high-quality formulas created with only the best ingredients and has quickly developed a reputation of the very best of the best products.

Forget about the front of the label and the fancy packaging. Start looking at the ingredients on the side panel. Now go ahead and pay attention to every other company that claims to be an innovator and decide if you should invest your hard earned money and your body into their formula just because they’ve been around for five years, selling you the same old powder in a bucket. Every company has a different business model but BPI Sports’ model is simple: create high quality, result driven formulas, fueled by heavy doses of unique active ingredients that actually work. This is not about which formula works, it is about which formula works better. BPI Sports has focused on resources, product development, brand awareness and consumer support, and you can now shop this top quality line of products at our discounted prices at Lucky Vitamin.

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	BPI Sports – A-HD Ultra-Concentrated Testosterone Booster Large Size 250 mg. – 42 Capsules
	BPI Sports – 1 M.R Ultra Concentrated Pre-Workout Powder – 28 Servings Fruit Punch – 170 Grams
	BPI Sports – Build-HD Automatic Muscle Building Powder Fruit Punch – 60 Servings 4500 g. – 12.69 oz.

Lucky Vitamin is proud to introduce another top quality brand of sport nutrition products: Vitalyte.

Vitalyte offers premium products to aid athletes in achieving their peak performance. The initial idea was to create a straight forward, simple electrolyte drink that replaces fluids, electrolytes and Vitamin C lost with dehydration. The result was a successful formula that hydrates, replenishes, energizes and revitalizes thirsty bodies.

Today, Vitalyte has expanded to include a full range of sports nutrition products. Given the physical demands that today’s athletes put on their bodies, they require more than just an electrolyte replacement during the heat of competition. Therefore, Vitalyte has created a complete line of performance drinks and gels that cater to the needs of customers before, during and after their workout or race.

Vitalyte has focused on ensuring that all products provide fast absorption, formulating all sports nutrition drinks and gels to have an ideal isotonic exchange rate so that the nutrients contained within are released into the body as an athlete needs them. Vitalyte products have all the essential elements that athletes require, and no artificial flavors, colorings or preservatives.

One of the company’s best-selling items is Chia Surge. Once used by ancient Roman messengers to run vast distances from city to city, chia contains an abundance of nutrients essential to any athlete’s performance regimen. Chia boasts more protein than an egg and has more Omega-3 fatty acids than salmon. For any athlete engaging in endurance activities, Chia Surge is the perfect supplement for sustaining stamina as its amino acids and complex carbohydrates are released evenly and slowly into the body.

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	Vitalyte – Electrolyte Replacement Drink Mix Lemon – 80 Servings – 35 oz.
	Vitalyte – Tri-Phase Endurance Pre Workout Fuel Watermelon – 20 Servings – 1.45 lbs.

Strength, stamina, and recovery. What food comes to mind? Oil? Doubtful. Yet athletes around the world have experienced greater strength, improved stamina and faster recovery using just that.

Just as cars and other high performance machines need oil to run, so do our bodies. The key to health from fats lies in taking the essential ones* in the proper ratio. Studies have shown that Omega Fatty Acids return the best results when taken in the ideal ratio of 2:1 omega-3 to omega-6 fatty acids. Udo’s Oil is the perfect example of this.

In the Danish Athlete Study, daily use of Udo’s Oil measured body composition, skin condition, energy, stamina, sleep, concentration, and general health and well being. Athletes took 1 Tbsp per 50 lbs of body weight per day. Reported benefits over 8 weeks were as follows:

• 20% Decreased body fat
• 23% Improved skin condition
• 53% More energy and stamina
• 32% Improved sleep
• 30% Improved concentration
• 66% Improvements in general health and well-being

In the Robert Universe Elite Athlete Case Study, athletes reported increased explosive power, strength, endurance and energy along with improvements in recovery, joint function and body composition while using Udo’s seed-based essential fatty acid formula.

The secret behind Udo’s Oil powerful formula:

• Flax oil – benefits energy, performance, recovery and acts as an anti-inflammatory
• Sunflower oil – benefits cell structure, energy and circulation
• Sesame oil – benefits cell structure, circulation, energy and phytosterols
• Coconut oil – benefits energy, contains antioxidants and acts as an anti-inflammatory
• Rice germ oil – benefits energy, strength and contains antioxidants
• Evening primrose oil – benefits recovery, acts as an anti-inflammatory, and contains GLA and polyphenols
• Soy lecithin – benefits muscle response, cell membrane structure and digestion
• Oat germ oil – benefits energy and oxygen, and contains phytosterols and antioxidants
• Tocopherols – benefits protection and contains antioxidants

Oil the machine and help redefine athletic performance. Shop Udo’s Oil today.

*EFAs (essential fatty acids) aren’t found naturally in the body. They must be supplemented with diet. For more, see http://www.oilthemachine.com/

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	Flora – Udo’s Choice Udo’s Oil High Lignan 3-6-9 Blend – 17 oz. (Formerly Udo’s Choice High Lignan Oil Blend) DAILY BLEND
	Flora – Udo’s Choice Udo’s Oil High Lignan 3-6-9 Blend – 8.5 oz. Formerly Flora Udo’s Choice High Lignan Oil Blend
	Flora – Udo’s Choice Udo’s Oil 3-6-9 Blend – 8.5 oz. (Formerly Udo’s Choice Oil Blend)

Lucky Vitamin is introducing another premium brand of sport supplements to our customers: AllMax Nutrition.

AllMax Nutrition offers a line of products that has gained the trust of thousands of dedicated professional and amateur athletes, trainers and those who have chosen to make high quality nutrition a part of their lives. This revolutionary brand stands for science, innovation, quality and results. The company is fully dedicated to strict policies of quality in manufacturing, maintaining the absolute highest grade of manufacturing for all products, pharmaceutical grade cGMP, and government-inspected facilities featuring state-of-the-art conditions with sealed air-pressurized chambers.

Unlike many other sport nutrition brands, AllMax Nutrition continues to quietly grow through word-of-mouth recommendation, as satisfied athletes and trainers continue to tell others about their impressive results.

AllMax Nutrition has a healthy obsession with purity, potency, and effective formulas, going well beyond the call of duty to ensure that what is on the label is actually in the product and in the required amounts and concentrations. The company consistently employs independent laboratories to rigorously conduct testing to ensure 100% validity.

AllMax Nutrition offers cutting-edge supplements including the Isoflex whey protein line. Considered the best whey protein isolate on the market, Isoflex provides not only an ultra-pure highly bioavailable whey protein isolate, but also a potent delivery system to ensure powerful nutrient assimilation you can feel.  More than 98% lactose free, Isoflex combines four proprietary delivery systems with the ingredients in each system working synergistically to provide a high quality and great tasting protein powder that’s been designed to help you reach your goals.

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	AllMax Nutrition – Hexapro Ultra Premium 6-Protein Blend Creamy Vanilla Milkshake – 3 lbs.
	AllMax Nutrition – Caffeine 200 mg. – 100 Tablets
	AllMax Nutrition – CLA 95 Conjugated Linoleic Acid – 90 Softgels

Lucky Vitamin is happy to introduce another top quality supplement from one of the best sport nutrition brands: BSN Syntha-6 Isolate.

Syntha-6 Isolate is a new version of the top selling Syntha-6 line by BSN, a global leader in the sports nutrition. Unlike the original product which offers a blend of proteins, the new Syntha-6 Isolate consists of whey isolate protein and contains less than half the fat and carbs of the original Syntha-6.

Available in two sizes, 2lbs and 5 lbs, BSN Syntha-6 Isolate is BSN’s latest ultra-premium protein powder, made with 100% isolate protein sources. A 50/50 blend of whey protein isolate and milk protein isolate, a high-quality source of slow-digesting casein, the formula’s unique ISOLAST protein matrix delivers a mix of fast and slow release proteins that promotes a moderately-paced release of amino acids to fuel active muscles.

Drinking Syntha-6 Isolate provides the fast-releasing benefits of whey isolate and the prolonged amino acid release of casein for the ultimate post-workout recovery shake. Additionally, BSN maintains the rich and satisfying taste unmatched by any other protein supplement, despite having less than half the fat and carbs of original product.

BSN Syntha-6 Isolate provides a signature sense of innovation. The new isolate formula is designed to support muscle growth, protein synthesis, recovery, nutrition, and weight management. With its relatively low calorie count and multi-functional blend of fast and slow release protein sources, Syntha-6 Isolate is also perfect to use between meals or right before bed. If you’re looking for a premium isolate protein supplement with an innovative, adaptable profile and unrivaled taste, look no further than Syntha-6 Isolate from BSN.

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	BSN – Syntha-6 100% Isolate Protein Matrix Chocolate Milkshake – 4.01 lbs.
	BSN – Syntha-6 100% Isolate Protein Matrix Strawberry Milkshake – 4.01 lbs.