Lucky Vitamin continues to add new brands to our site, providing much more than just vitamins and supplements. The latest addition brings a premium selection of chocolate treats to our customers: Joyva.
Joyva offers top quality chocolate products and can be your source for delicious treats that will thrill the entire family. Joyva products are gluten-free, and also certified by Kof-K Kosher supervision as kosher parve. This means the Joyva manufacturing facility is spotlessly clean, the ingredients of all products are of the highest quality, and anyone keeping kosher can eat Joyva products.
Joyva started back in 1905 in a small town in Russia called Kiev. Nathan Radutzky, a simple entrepreneur with a recipe and an idea, had a recipe for one of the oldest known confections in the world, eaten by kings and titans, and princes and sultans. In some parts of the world it was considered a sacred symbol of immortality and life. In other cultures, it was thought to promote fertility and sexual response. It also tasted really good and that recipe was Halvah.
Halvah has been called the “food of the Gods”. An ancient Turkish confection, dating back 3000 years was about to be refined, reinterpreted, and reinstated as the food of choice among the eastern European immigrants in the early part of the 20th century. Halvah, which means “sweet meat” in Turkish, was going to get a modern twist.
In 1907 the first batch of Halvah was produced in Manhattan and the Joyva Corporation had taken off. Headquartered in Brooklyn, NY, Joyva is still a family run business developing many candy and specialty food items that have been loved for generations. Jell rings, marshmallow twists, sesame crunch, sesame tahini, and of course the beloved Halvah.
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