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17
JAN

Lucky Vitamin Presents: Attitude

Filed Under: Natural Cleaning Aids at 11:00 am | By: Mauricio Matusiak, Senior Editor


Lucky Vitamin is proud to present another top quality, eco-friendly brand of household cleaning products: Attitude.

Attitude offer a solution to a pressing issue, proving to everyone that it is possible to develop environmentally friendly products that are also effective and as accessible as their traditional counterparts. The company has created the first series of carbon-neutral, environmentally friendly household products.

Attitude products were conceived to change the incredibly paradoxical process of cleaning up the home environment using loads of chemical products. Attitude wanted not only to develop non-toxic products but also to debunk this contradiction, changing the way we clean, and ending the reasons people didn’t use natural products such as “environmentally-friendly products don’t work”, are “too expensive”, and “can’t be found anywhere”.

Based in Montréal, Bio Spectra Attitude brand wants to promote responsible consumption by offering high performing products that minimize impacts on health and environment. The company started in December 2005, developing surface cleaners and from a very small team working in a very small factory, Attitude has grown to develop more products, adding detergents for dishwashing and clothing, as well as hand soaps.

However, while Attitude expanded its presence on the market, more and more products purporting to be environmentally friendly have flooded the shelves in recent years. Fighting against confusion while promoting the truth, the Attitude team had lots of work to do. Does biodegradable mean environmentally friendly? Not necessarily! Does “phosphate-free” mean environmentally friendly? No.

So, the company has decided to make consumers’ lives easier while demonstrating dedication to the environment by certifying all products through a particularly credible independent organization, EcoLogo.

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