This October, a premier manufacturer of innovative fruit stem cell-based skin, body and hair care is leading the way for GMO Awareness Month.
If the saying is true — that truth and beauty are inherently linked – how puzzling it is that the unnatural and artificial chemicals we use in the name of achieving a standard of beauty is often in direct conflict with our physical and emotional wellbeing.
However, there is one company that strives to avoid this conflict at all cost, Andalou Naturals. When they achieved Non-GMO Project verification in January 2013, they were already 100% Gluten-Free, Vegetarian, Cruelty-Free, and Eco-friendly. Naturally, becoming Non-GMO verified was inevitable.
What’s a GMO?
A GMO, AKA “genetically modified organisms,” are organisms that have been created through the gene-splicing techniques of biotechnology (also called genetic engineering, or GE). According to the USDA, in 2009, 93% of soy, 93% of cotton, and 86% of corn grown in the U.S. were GMO. However, in 30 other countries around the world, including Australia, Japan, and all of the countries in the European Union, there are significant restrictions or outright bans on the production of GMOs, as there remain unanswered questions regarding their effects on the people who consume them.
GMOs are in Personal Care?
The term GMO is not only applicable to food but personal care too. What goes on our body goes in our body. Think about it: the crops grown for personal care products and food come from the same farm. GMO effects on human health and the environment are concerning whether they are topically applied and absorbed through the skin or ingested. Andalou Naturals takes pride in knowing the farmer who grows their ingredients as well as the human chain of hands that makes their labeling transparency a reality.
How can I avoid GMOs in Personal Care?
Andalou Naturals has taken their passion for pure and natural ingredients to the next level by launching the “We support your right to know. GMO labeling equals informed choices” campaign for GMO Awareness month. Currently, Andalou Naturals is the only 100% Non-GMO Project Verified Beauty Brand.
When making beauty-related choices, it’s important to know what you are purchasing. It may be helpful to keep this question in mind: “Knowing what chemicals were used to make this product, would I put this IN my body?” If you wouldn’t, then why would you put it ON your body, only to let it be absorbed by your largest organ, your skin?
It’s the old, and not particularly eloquent, adage of garbage in/garbage out, only in reverse. By feeding your body with natural, Non-GMO products such as Andalou Naturals, and your body creates its own self-perpetuating cycle of healthy living. You’ll find that you’ll look as great as you always have, but you’ll feel better too knowing you did some good for you and the planet.