On average, women use a dozen personal care products containing 168 chemical ingredients every day. Manufactures claim levels are too low to cause harm, however, low levels layered on everyday, add up. When one third of personal care products contain at least one ingredient linked to cancer and up to 80% of products may contain one or more hidden hazards that are not even listed on product labels, it is no wonder that the likelihood of a woman being confronted with breast cancer in their lifetime has risen to 1 in 8. Fortunately, recent studies show that breast cancer is linked to several environmental and genetic factors, which can be controlled or mitigated. Using clean personal care is an amazing first step.
Acure is a family owned and operated company, founded on sustainable principles, to provide the highest quality fair trade, natural and certified organic personal care products. Kristy and Jon Guerra founded Acure as a way to honor Kristy’s grandmother, who battled breast cancer for over 10 years.
“I wanted to help raise money for breast cancer research and awareness while also providing healthy products that promote healthier living and a greener planet,” says Kristy.
In addition to creating clinically proven effective formulas that steer women away from cancer-causing ingredients, Acure also donates 5% of their skin care proceeds to Bright Pink, a national non-profit organization that provides education and support to young women who are at high risk for breast and ovarian cancer. They arm young women with knowledge, options and a great attitude, and offer companionship and empathy during their journey.
Acure continues their commitment to clean, healthy, clinically proven effective products, as they extend the facial and body care line to include hair care. These formulas are salon tested for maximum performance, using the finest natural, organic and fair trade ingredients available, leaving out the parabens, sulfates, phthalates, petrochemicals, animal bi-products and synthetic fragrances found in most shampoos and conditioners. Acure uses cutting edge plant stem cell technology to address specific hair concerns at the root and follicle level. Argan plant stem cells extracted from the Moroccan argan tree, famous for its prized argan nut oil, are the first active stem cells with proven effect on real dermal stem cells. In the skin, argan stem cells support the dermal stem cells in their regenerating potential, accelerating the skin’s natural repair process. In the hair, they strengthen the follicle connection between the hair fiber and the follicle itself, promoting healthy hair retention and growth.
Not only is plant stem cell technology impactful to the skin and hair, it also has far reaching positive impact to the environment in that it supports preservation and availability of the most rare plant species for generations to come. Argan plant stem cells are 100% non-GMO, free from herbicides, pesticides and fungicides and organically extracted.
Acure’s Lemongrass and Argan Stem Cell Shampoo and Conditioner not only embody these dynamic little buds of gold but also folds in organic Moroccan argan oil and CoQ10 to support keratin production and strengthen the follicle connection, rich avocado oil, which provides vitamin B12 and moisture, while lemongrass cleanses and clarifies. All of our shampoos and conditioners are vegan, gluten free and color safe, plus for each hair care product Acure sells, they donate 10 cents to Water.Org. Water.org provides underdeveloped communities with sustainable, sanitary water sources through local partnership, technology and education.
Try them all and fall in love with the results while making a healthy choice that supports the fight against breast cancer!