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23
OCT

Fast Food Does It Again, This Time for Breakfast

Filed Under: Announcements & News at 9:23 am | By: Susan Coyle, Senior Editor
EggsA country breakfast is a meal associated with America’s idyllic, rural, simpler past. In black-and-white television programs it is brought to life with stacks of pancakes, perfectly drizzled syrup, thick tabs of butter and sizzling slices of bacon. Today, we recreate that exact breakfast only occasionally. It requires, after all, time (a commodity many of us lack), ability (I have yet to create a perfectly round flapjack) and many more ingredients than your standard bowl of cereal denotes.  In all honesty, that may be a good thing, as our sedentary lives no longer need the fuel a hearty morning repast provides.  We simply don’t burn the calories our ancestors did. However, Hardee’s doesn’t seem to think that’s true. They think we should have an a.m. indulgence, as often as possible. In fact, they’ll make it for us.

Last week, Hardee’s unveiled its newest creation: the Country Breakfast Burrito. In one flour tortilla, you’ll find the portable country breakfast: two egg omelets, complete with bacon, sausage, diced ham, cheddar cheese, hash browns and sausage gravy.  And the good news is it is only 920 calories and 60 grams of fat. Post breakfast, you’ll still have . . . Well. You’ll still have half of your daily calorie intake left. However, everything you eat following the burrito will have to be void of fat, sodium and cholesterol. But, that’s okay, because, according to the sandwich’s creators, you’ll be pleasantly full rather than craving more once you’ve finished. The beauty of the Country Breakfast Burrito is that it’s so big you don’t have to buy two, as you do at most fast-food restaurants, to achieve satisfaction . . .

What?

Who legitimately eats two omelets stuffed with every imaginable meat for breakfast? Last time I checked, one (of the omelets and the meat-fillings) sufficed. And since we started with quantity, who buys TWO sandwiches when they go to a fast-food place for breakfast? Clearly, only the makers of the Country Breakfast Burrito. Why else would they feel the need to create an item of such mammoth proportions? There is absolutely no reason for that amount of calories, fat (namely saturated), cholesterol and sodium in any one sitting. Yes, breakfast is important. We’ve talked about that. And, it is true that a cooked meal is best, eggs can be good for you  and protein/dairy are important parts of a balanced diet, but in moderation! If you eat this breakfast burrito, you are more likely to make it to the hospital than your morning meeting. I know that fast-food restaurants aren’t responsible for individuals making healthy or unhealthy choices, but for God’s sake, how was this necessary?


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