Let’s get real—makeup and beauty products are expensive. In 2017, sales of prestige makeup in the U.S. totaled $8.1 billion, according to research by the NPD Group (1). That figure was up 6 percent from 2016. In fact, a survey conducted by Groupon revealed that women spend an average of $225,360 on beauty products in their lifetimes (2).
When shopping online or visiting cosmetic counters or specialty retailers, women are faced with a staggering amount of products and choices. It’s easy to feel overwhelmed. But before you empty your wallet to try that new contour powder or that trendy lipstick color, take stock of what you have and consider using your makeup in multiple ways.
The following seven beauty hacks will show you how to get creative and make the most of your makeup.
7 Ways to Make the Most of Your Makeup
Use Liquid Lipstick to Color Correct
Before you purchase a color-correcting product to combat dark circles, try using a red or orange-colored liquid lipstick. Dab a little bit of the lipstick under your eyes and blend it out, or use it over dark spots on your face to help balance out the darkness before you cover problem areas with foundation and concealer.
Liquid lipstick formulas are recommended over regular lipstick formulas because they dry down and won’t smudge and smear easily. If you’re using liquid lipstick to color correct dark circles under your eyes, make sure the formula is eye-safe.
Use Eyeshadow to Contour and Highlight
Sure, eyeshadow is meant to go on your eyes, but there are no rules that say you can’t use the powders on other areas of your face. Look for a matte-brown eyeshadow in your collection that is approximately two shades darker than your skin tone and use it to contour out your cheekbones, jawline, forehead area and nose. Make sure to blend it out so that there are no harsh lines, and look for a slightly cool undertone in the eyeshadow so that the shade doesn’t look too orange or warm on your skin.
You can also use a metallic or foiled eyeshadow as a highlight. Look for high-shine gold, light pink or champagne shades in your collection and dust some on the tops of your cheekbones, the bridge of your nose and your cupid’s bow. Avoid using shadows with too much glitter, as these will emphasize texture on the skin.
Use Concealer as an Eyeshadow Primer
There are tons of eyeshadow primers on the market that are meant to help your eyeshadows last longer and resist creasing. But what most cosmetic sales associates won’t tell you is that concealer works just as well to create a smooth surface and prime your eyes. Make sure to use a light application, blend it evenly across your lids, and set the concealer down with a translucent powder before applying your eyeshadow.
Use Eyeshadow to Create Your Own Lip Gloss
You can create a unique and personalized lipstick shade by combining your favorite eyeshadow or pigment with some clear lip gloss, balm or petroleum jelly (or a petroleum jelly substitute). To do this, lightly scrape the eyeshadow with some tweezers so that it becomes a loose powder. Scrape it over a small mixing bowl or use the back of a mirror or makeup palette as a mixing area.
Once you have about a dime-sized amount of powder, add your gloss, balm or jelly and use the end of a makeup brush to mix it together with the eyeshadow powder. Use a lip brush or your finger to apply the color to your lips.
Use Lipstick as Blush
There’s no need to go out and buy cream blush if you already own some pretty lipstick shades. Lipstick can easily be applied to your cheeks to create a natural flush. It’s best to use semi-matte shades that have a little bit of sheen, since matte formulas may look chalky on the skin. The easiest way to apply lipstick as blush is to sweep your finger across the product, warm it between your fingers, and dab the product onto the apples of your cheeks. For a more natural look, use a damp makeup sponge to sheer out the color. If you’re using lipstick as blush, apply it before you apply powder to ensure a smooth finish.
Use Mascara as Eyeliner
Since mascara is already eye-safe and formulated not to smudge and smear, it makes a great eyeliner if you’re in a pinch. Use an angled brush and dab it onto the mascara wand until the flat side of the brush is covered. Then use the brush to create a wing and drag it along your lash line. You can also smudge it out to create a more smokey look.
This is an awesome way to get more use out of colored mascaras that you may not use on a daily basis.
Use Eyeshadow to Fill in Your Brows
Makeup store shelves are filled with brow powders, gels and pomades, but if you’re in a hurry and need a quick way to fill in your brows, eyeshadow works just fine. Make sure to use a matte shade—without any shimmer or shine—and find a color that complements your skin tone and hair color. If you have blonde hair, use a warm taupe or light brown color. If you have brown hair, stick to a medium brown shade. Redheads should use auburn brown eyeshadows, and those with dark brown or black hair should use deep, chocolate brown colors or even matte black shadows.
Use a small angled brush and dip it into the eyeshadow powder, making sure the end is coated. Then take the tip of the angled brush and apply the powder into your brows using short, quick, upward strokes. Repeat this motion until your brows are filled in and look full. You can clean up the edges with concealer if you need to. Set the powder in place with a clear brow gel or a clear mascara so it stays put throughout the day.