With new superfoods and alternative health products popping up in the media everyday, it’s hard to know how to shop for the cleanest, most effective product innovations. Dr. Jeremy Wolf N.D., Lead Wellness Advisor at LuckyVitamin.com, breaks down the trends and how to be a savvy wellness shopper this spring.
A new “superfood” that has been really starting to makes its way into the spotlight is Moringa oleifera. The Moringa tree is native to South Asia and moringa products are popping up all over the health and wellness industry. It can be found as a supplement, tea, oil, body butter, and even in shampoos. One of the main reasons that this product is becoming so popular is because moringa has a very rich nutrient profile, is loaded with antioxidants, has anti-inflammatory properties and may even help with other health concerns. Some great sources of Moringa include Organic India, Moringa Revealed, and Moringa Source.
Activated Charcoal has long been used by hospitals around the world as a safe and effective treatment for poisoning and drug overdoses. But this ingredient is now making its way to the beauty realm, from facemasks to shampoos, toothpowders, and even deodorants. Activated charcoal is coal, which has been heated to increase its adsorptive power. Adsorption is the processes at which molecules bind to a surface and is different from absorption. Activated charcoal is great at trapping chemicals, absorbs dirt and oil, and even absorbs 1000 X its own weight in moisture. Some great sources of activated charcoal beauty products include Piperwai natural deodorant, Sponge Konjac Facial Sponge, Level Naturals and Collective Wellbeing.
NEW USES FOR AVOCADOS
When it comes to fruits with health benefits, Avocados seem to be at the top of the list. That’s right Avocado is a fruit. One of the reasons this fruit is becoming so popular is because this fruit is packed full of fiber and vitamins such as Vitamin B6, B5, C, E and potassium. But one of the most talked about benefits is the fact that it provides the body with “good” fats. To be exact avocados are full of Monounsaturated Fats. These fats can help reduce bad cholesterol levels in your blood, which can lower the risk of heart disease and stroke. One great example of new and interesting uses for avocado, is Avocado oil. Brands are now using avocado oil to make all sorts of products including; Cooking Oil, Avocado Mayonnaise, Avocado Kettle Chips and you can even find avocado oil in personal care products.
PLANT-BASED PROTEIN POWDERS
Protein powders are in no way new, but this market continues to expand. What was once advertised mostly to body builders looking to get “jacked” is now being marketed to tri-athletes, marathon runners, weekend warriors, vegans, moms, yoga enthusiasts and even business people constantly on the go. One of the biggest trends in the protein market stems from the source for the protein powder. Plant based formulas are one of the hottest trends right now. These are often hypoallergenic formulas free of common food irritants making them easier on the stomach. They contain a blend of specific foods such as pea, quinoa, artichokes, hemp, amaranth, rice and more. Because of this blend, they contain an excellent variety of amino acids while also delivering a respectable amount of protein. Other new sources for protein include chicken, pumpkin, and even cricket.
FERMENTED PRODUCTS FOR GUT HEALTH
You may have heard of fermentation, but have never associated with the supplement industry. Fermentation is the chemical breakdown of a substance by bacteria, yeasts or other microorganisms. Fermented foods like Natto, Kimchi, Sauerkraut and other pickled vegetables are themselves becoming popular, but now nutrition companies are using fermented whole foods in their products. It is believed that the fermentation process helps to pre-digest complex foods, helping to increase the absorption of the nutrients. Fermented foods also contain Probiotics, the good bacteria that populate our bodies. Some great sources of fermented products include SoTru, Get Real Nutrition, Mother In Law’s Kimchi, and Kombucha kits and drinks.
Jackfruit is the largest tree-born fruit in the world and is starting to be referred to as a “Miracle Fruit.” This fruit is full of dietary fiber, is cholesterol free and is packed with vitamins and minerals. Although not very popular in the United States, yet, this fruit is becoming more and more popular amongst the vegan and vegetarian community. There are many ways one can prepare Jackfruit, however Upton’s Naturals has created a Jackfruit Bar-B-Que as a delicious meat alternative. This meat alternative is great to use for sandwiches, salads, wraps, and over rice.
Wellness bloggers and celebrities chefs have been talking about this trend for a little while now, and its popularity continues to grow. Bone Broth also known as stock is made by boiling bones from the animal of your choice (commonly turkey, chicken, beef) with vegetables and spices. Part of the reason it’s becoming so popular is because bone broth is easy to make, relatively inexpensive and is packed with vitamins, minerals, and proteins and has many health benefits. Some of the benefits may include promoting strong bones, reducing joint pain and inflammation, inhibiting infection and helps to seal your gut and promote healthy digestion. While its best to try and make your own bone broth, Pacific Natural Foods and Osteobroth are great sources of convenient already made broths.
Matcha is a type of green tea grown in the shade, and once harvested, the leaves are made into a fine powder. One of the reasons for its growing popularity is because Matcha is rich in catechins a subclass of polyphenols or antioxidants. In fact one study found that Matcha is at least 3 times higher in epigallocatechin gallate (EGCG), a specific catechin, than regular green tea. EGCG benefits may include boosting metabolism and slowing the growth of cancer cells. Another reason that matcha is trending upward is because it also contains caffeine, similar to the amount contained in a cup of brewed coffee. Buy it in bulk, or try it in a latte, bar, or even moisturizer.
NOOTROPICS (Brain Supplements)
With movies like Limitless and Lucy focusing on human’s ability to unlock the full potential of our brains, brain support supplements also known nootropics are all the rage right now. Vitamins, minerals, and other herbs may not unlock some hidden region of our brain, but they may promote brain health, improve focus and concentration, reduce risks of Alzheimer’s and other brain-associated conditions. Supplements like Vitamin D, Omega 3’s, Gingko Biloba, Gotu Kola, Phosphatidylserine and Acetyl L Carniitine are great sources of nutrients necessary for brain health.
LABEL AND QUALITY AWARENESS
One of the biggest trends for 2016 might not be an ingredient. Consumers are becoming more knowledgeable and doing more research on what they are consuming and putting into as well as on their bodies. This is why one of the biggest trends is quality in manufacturing. Customers are looking for hypoallergenic, all natural, vegan, kosher, non-GMO, products from certified organic B-Corporations. As well, they are making sure their products are free of potentially harmful chemicals and ingredients. Brands are constantly evolving to fit these demands, and LuckyVitamin offers easy navigation to help you find the products that meet your personal standards and preferences.
LuckyVitamin is a leading online retailer of health and wellness, natural products, vitamins, herbal supplements, sports nutrition, natural and organic foods, beauty and skincare. Striving to bring good health to the masses, LuckyVitamin.com offers premium quality products at an exceptional value. LuckyVitamin is dedicated to empowering people to live healthier lives, as a supportive source for thousands of brand name wellness products at the most competitive prices online. Learn more and shop online at www.luckyvitamin.com.