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Artificially Flavored Means . . . Artificially Flavored

Filed Under: Health Foods at 9:03 am | By: Susan Coyle, Senior Editor
StrawberriesI had thought that this was a given, that most of you understood the meanings of artificial and flavoring. However, an article on the BBC News Web site and a call from the UK Food Commission to halt the use of misleading packaging has led me to believe otherwise. So just in case you are in the same boat as the British, I am going to review, beginning with definitions:

Artificial (adj) – man-made
Flavoring (n) – a substance that adds taste

Using these two definitions, we can conclude that a product with artificial strawberry flavoring does not have an abundance of natural strawberries in it. In fact, it probably has no strawberries in it. The same would be true of an orange creamsicle, creamy banana yogurt, apple-flavored cereal and raspberry chewing gum. While all taste deliciously fruity and probably have bright pictures of fruit on their boxes, none have a great deal of fruit. Believing the opposite will greatly hinder your health.
You need five to nine servings of actual fruits and vegetables per day. These servings should stem from fresh produce, frozen selections, canned items (although that’s not the best) or fruit juice. You should not be fooled into believing that your entirely processed breakfast cereal counts as one of your five, despite the fruity flavor. What you should do is play off of the artificial flavoring, adding fruits that complement the manufactured taste. Cut a banana into your bowl, have apple slices on the side or sprinkle in some berries. Eat real fruit with the fake fruit, and you’ll be good to go.

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One Response to “Artificially Flavored Means . . . Artificially Flavored”

  1. rflxlg1 says:

    Thanks for the article.
    Supermarkets could educate us to buy for example yogurt and fruits separately. After all they’d make a better profit on it since fruits are more expensive.
    Food is all a matter of education.
    Mind you, food additives are not completely bad, they help keep the food fresh for longer. Shame that nature and long conservation do not necessarily go together.

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