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So Sweet! Stevia, Coca Cola and Cargill

Filed Under: Health Foods at 10:09 am | By: Brandi Spade, Senior Editor
Foutain SodaI’m torn when it comes to promoting natural products. Naturally occurring and naturally grown still cannot signify beyond a shadow of a doubt that negative repercussions won’t occur. Yet many people do assume that natural means 100 percent healthful. But in fact, whether made by man or nature, all products have the potential for hazard, including a favorite American pastime involving sweets and soda.

Right now, it’s a battle between the sweeteners. Plain sugar has been pushed to the wayside. On one side, we have the original four most popular sweeteners: saccharin, aspartame, acesulfame-K and sucralose. On the other hand is a longtime natural sweetener recently becoming increasingly well known in the United States: stevia. Stevia Rebaudiana ia a wild herb that grows mostly in regions of Paraguay, Brazil, Japan and China. Stevia is not approved in the United States or the European Union as a food additive, meaning that it can’t be used to sweeten your soda or saturate your sweets. However, it is approved as a dietary supplement. It’s a curious situation.

Coca-Cola and Cargill, an international food/agriculture service, are teaming up to try to bring FDA approval to stevia as a food additive for their products in the U.S., stemming off of the current interest in natural products (and the disinterest in receiving side effects being linked to artificial sweeteners). Currently, Diet Coke served in cans and bottles use aspartame, while the fountain version uses a mix of both aspartame and saccharin. Nearly every artificial sweetener on the market has been linked to some negative consequence, including cancer causing agents. With Coca-Cola and Cargill now supporting the use of stevia as a food additive, the approval shouldn’t be far in the offing. But it’s a shame that those small companies selling stevia on the market as a dietary supplement will be cut short of their success with big corporations like Cargill steaming their way into the U.S. stevia market.

More Related Products

Kal – Pure Stevia Extract Powder – 3.5 oz.
NOW Foods – Better Stevia Zero Calorie Sweetener Original Flavor – 100 Packet(s)
SweetLeaf – Stevia Plus Shaker Bottle – 4 oz.

8 Responses to “So Sweet! Stevia, Coca Cola and Cargill”

  1. Christy Hoffman says:

    I was so excited when I saw this article featured on the luckyVitamin blog.

    But alas, they are not including coke as a possible beverage to use stevia. Oh well, it’s not even as good as my Strawberry Ginger Ale anyway.

  2. RFR says:

    I agree, GREAT NEWS for Stevia !

    Please contact me if you want to sample on of the best tasting Stevia products available.

  3. Jay says:

    Stevia is an incredible natural sweetener! I also really like Xylitol.

  4. Amanda says:

    Yes, Stevia in foods to sweeten is a wonderful idea. I just recently within the last year found out that Splenda can be life threatening. Check it out!!! Stevia sweetens, I bought some to sweeten my homemade tea with!!

  5. Heather says:

    I have been using stevia for a while now and I love it. No weird aftertaste

  6. eva says:

    I wonder where coke will be buying their Stevia from. China or south america? Sweetleaf Stevia brand is the best out there. It taste better, their stevia is from paraguay, they use inulin fiber (which comes from chicory). I love stevia.

  7. terri says:

    Does anyone know when Coke plans to launch a diet soda with Stevia?

  8. herbalaid says:

    I really liked your blog post, I certainly think its essential to keep one self upto date.

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