Lucky Vitamin is proud to introduce a top quality brand of personal care products: Alaffia.
Alaffia offers a unique line of skin care products formulated and created based on indigenous beauty knowledge and fair trade ingredients. The company was founded to alleviate poverty and advance gender equality in West Africa through the fair trade of handcrafted Shea butter, providing fair wages to all cooperative members and farmers.
Alaffia firmly believes that it is their duty as educated, healthy, and determined individuals to take advantage of information and communication to work towards bettering the conditions of people and communities who are not so advantaged. They also understand that truly eradicating poverty, gender inequality or environmental collapse requires cooperation and action by all levels of society, including individuals, governments, organizations of every scope and scale. The company helps communities in central Togo sustain themselves through cooperative and community projects of the fair trade of their indigenous resource of Shea butter.
Shea Butter is the oil from the nuts of wild Shea trees (Vitellaria paradoxa, also known as Butyrospermum parkii in the cosmetic industry) scattered throughout the wooded savanna of West and Central Africa. Shea Butter has been used for centuries in Africa and is completely enmeshed within the history and culture of the West African savanna. Shea Butter has always been a staple of African pharmacology and is mentioned in almost all African historical documents, including a reference as early as Cleopatra’s Egypt, which mentions caravans bearing clay jars of Shea Butter for cosmetic use.
Alaffia ensures the use of only sustainably harvested, wild-crafted, and traditionally extracted, unrefined Shea butter for the base of all skin and hair care products.Additionally, the company dedicates 10% of sales proceeds to community enhancement projects in Africa and other parts of the world.
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